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BloG

video brochure case-studies and marketing ideas
Corporate events – adapting to Covid 19

Corporate events – adapting to Covid 19

Corporate Events  - adapting to COVID19 Looking at the resilience of event organisers. With over 65% of our sales linked to corporate events; we expected the worst when the impact of COVID 19 hit South Africa.  However, despite the lockdown, the number of orders and...

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how to get people to respond to event invitations

how to get people to respond to event invitations

"Richard, you must come and visit our brewery some time!" Getting people to respond to event invitations can be a major challenge, so when a leading beer brand wanted their top customers to take an invitation to visit their brewery seriously, they decided to create a...

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Creating a school prospectus with a difference

Creating a school prospectus with a difference

When St Edwards, a top-notch private school in Oxford, UK wanted to reach future pupils and parents, they created Teddies TV to showcase their depth of talent and unique appeal.  In this process, they created a school prospectus with a difference. Authentic video...

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The power of video marketing

The power of video marketing

A powerful way to reach customers The power of video marketing is well proven ... 59% of senior executives would prefer to watch a video than read text. (Wordstream) The information retained in one minute of video is equal to around 1.8 million written words....

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Campaign planning – 5 simple principles

Campaign planning – 5 simple principles

We are lucky to work with some very creative clients who we learn from every day! Recently, a client embarked on an ambitious new branding initiative that really delivered results: Staff quickly engaged and identified with the new brand The switch-over was seamless,...

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Direct marketing: how to get it right!

Direct marketing: how to get it right!

The direct mail challenge Direct marketing campaigns are not always top of mind these days but when Boehringer Ingelheim wanted to reach vets in the UK with news of a groundbreaking new treatment for heart disease, they faced a challenge.  With a target audience that...

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