When St Edwards, a top-notch private school in Oxford, UK wanted to reach future pupils and parents, they created Teddies TV to showcase their depth of talent and unique appeal. In this process, they created a school prospectus with a difference.
Authentic video content
Seven videos captured life at the school through the eyes of the pupils. The videos gave a unique insight into life at the school that gave future parent and pupils a real understanding of the culture of the school. Creating the content was rewarding for both students and teachers, with valuable skills learned.
The danger was that the content would be lost in a sea of online clutter and never seen.
TVinacard helped guide the St Edwards’ team to design the video prospectus so that each viewer could choose what they wanted to watch instantly and share the experience with other family members.
Through clever use of push to play icons the overall impression matched the vibrant environment the school is renowned for. (here is a link to how to create your own video brochure)
The specifications and the functionality of the brochure was designed around the video content and the target audience of the prospectus.
Making the right decision
Using TVinacard, St Edwards were able to target the right people and deliver an exciting proposition. The end result … a school prospectus with a difference