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February 11, 2018

First Broadcasting, then Narrowcasting … now it’s time to think about ‘Onecasting’!

With a world with an insatiable appetite for video content* … it makes sense to make video an integral part of your marketing mix. What doesn’t make sense, is placing video in a cluttered environment. Perhaps it’s time to think about Onecasting? Futurist John Naisbitt published a ground-breaking book Megatrends back in 1982 with predictions for our future, based on extrapolating past trends into…
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