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Campaign Planning – Five Simple Principles to Consider

Campaign Planning – Five Simple Principles to Consider

Campaign Planning – Five Simple Principles to Consider for Your Next Initiative We are lucky to work with some very creative clients who we learn from every day! Recently, a client embarked on an ambitious new branding initiative that really delivered results:...
Direct Marketing: An example of getting it right!

Direct Marketing: An example of getting it right!

The Challenge Direct marketing campaigns are not always top of mind these days but when Boehringer Ingelheim wanted to reach vets in the UK with news of a groundbreaking new treatment for heart disease, they faced a challenge.  With a target audience that are...
Selling Private Schools,  bringing the school prospectus to life

Selling Private Schools, bringing the school prospectus to life

Creating a school prospectus that captures the true essence of the school When St Edwards, a top notch private school in Oxford, UK wanted to reach future pupils and parents, they created Teddies TV to showcase their depth of talent and unique appeal.  In this process...
Event Invitations …  how do get people to respond

Event Invitations … how do get people to respond

“Richard, you must come and visit our brewery some time!” Getting people to respond to  event invitations can be a major challenge, so when a leading beer brand wanted their top customers to take an invitation to visit their brewery seriously, they decided...